Publicity Technician and Diploma in Social Sciences and Business Administration.

between 1987 and 1995, he was Adviser of Publicity, Communications and Image for the Presidency of the Generalitat de Catalunya.

He was Chairman of Oviedo, Bassat, Sport, responsible for the Opening and Closing ceremonies of the Barcelona '92 Olympic Games, and received the Gold Medal '92. He was awarded in 2007 with the Prize for a Professional Career of the Certamen ICOMI Universidad Abad Oliba Awards

In 1975, he founded, in Barcelona, Bassat & Asociados, of which, in 1980, the multinational Ogilvy & Mather acquired some shares, thus creating the group Bassat Ogilvy Iberia, with Lluís Bassat as Chairman for Spain and Portugal. President of the WPP Group in Spain.

Lluís Bassat is also member of the Advisory Committee of FRIDE.